Time : An American Journey

Yenruoj Nacirema Na : Emit

The Time Logo

Thesis
Time magazine aims to bring a sense of understanding to its readers by presenting the facts as they happen globally from entertainment to war news.

Five Facts
-Fareed Zakaria has recently joined Time as a regular columnist and cover-story writer.
-Time now has an app for the Android to get news out quicker and faster to the readers.
-The mass of foreclosures that fueled the housing crisis was triggered by predatory lenders who targeted minorities in low-income neighborhoods.
-Druidry has been recognized as an official religion; there are about 10,000 druids in the U.K.
-In 19 days there were 4 suicides in the U.S. because of bullying.

Brain
Neocortex: as a magazine it is text based and requires reason and logic and thought to understand the squiggles called words and turn them into something that can be understood.

Limbic: the images used alongside the articles are there to inspire sympathy or empathy to whatever cause the article may be trying to promote.

An image from Time about the recent suicides.

Principles
Production Techniques: the images and font used for both the print and the website are designed to be the most visually attractive to a potential consumer.

Pacing: because it is print/text the reader is able to absorb the knowledge at their own pace and is able to, at anytime, skip something they have no interest in.

Trends
Aesthetic Shift: the information of Time magazine can be found both in print and online on their website. Now it even has apps for the Android.

Personal Shift: the news offered is something that is very participatory, you can choose whether or not you want to sign up for newsletters or if you want Time mobile apps.

Persuasive
Beautiful People: seen in advertisements throughout the magazine, the models are always gorgeous and appealing.

Testimonial/Strength: in the piece Bullied to Death they have Jennings of the Obama Administration offering his own thoughts on the tragic event.

A tribute to John Lennon from YouTube.

Nostalgia: John Lennon’s career is revisited in this Time issue to celebrate the former Beatle’s 70th’s birthday in the article Lennon Lives.